Bally Total Fitness

9-706-450 REV: JANUARY 22, 2008 JOHN R. WELLS bloody(prenominal) Total Fitness In 2004, bally(prenominal) Total Fitness was a leading firm in the U.S. wellness ordination fabrication. From a single, modest hunting ordination in 1962, the company had grown to become—in caution’s words—the “largest and only nationwide commercial floozie of physical fitness centers” in the United States.1 blooming(prenominal) had set about its share of challenges as it rose to become a study health club operator, but the last couple of geezerhood had proven curiously difficult. Competition in its markets had intensified; Bally’s fall price had collapsed; the company had restated earnings to the disconcert of shareholders; and the U.S. Securities and Exchange heraldic bearing had begun to investigate Bally’s accounting procedures. Under the military commission of Paul Toback, chief operating officer since December 2002, Bally had revisite d its unique flack to pricing and sell health club memberships; boosted the accountability of club managers for profitability; launched unsanded efforts to help club members meet weight-loss goals; alter its marketing depicted object; and begun to strengthen its internal control systems. Toback and his aggroup were committed to change magnitude the number of Bally members and maximizing gross per member.2 Would Toback’s efforts restore Bally’s battered depot price, fit out off companies that were rumored to desire to buy the company, and enable Bally to stay a major player in the industry? The U.S. wellness Club Industry in 2004 Consumer Demand Exercise gyms had prospicient been a feature of the U.S. social scene. Indeed, the Young Men’s Christian Association (YMCA) had offered basic gym facilities in umpteen of its locations for cl years. Most YMCAs, however, were a far cry from the up-market health clubs that emerged in California in the 1960s an d 1970s. First seen as a fad, these clubs qu! ickly took root and grew strongly for much of the mid-eighties and 1990s. By 2004, the U.S. health club industry took in tax of...If you want to get a full essay, order it on our website: OrderEssay.net

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